DaytimePop
WHAT IT IS
DaytimePop is Environics Analytics’ authoritative estimate of the population that’s reachable in any geographic area during daytime hours. The database, which consists of seven variables, provides a breakdown of populations at home and at work, as opposed to Census data that captures only an area’s nighttime population.
HOW IT'S USED
DaytimePop is critical for planners and marketers who need estimates of daytime demand, customer traffic and population in trade areas. It’s a valuable tool for a number of applications, such as creating merchandising strategies for retailers, installing ATMs for banks, placing single-copy outlets for newspapers and placing outdoor advertising. In addition, the information is essential for businesses such as restaurants that cater to a daytime crowd or health care firms that serve a stay-at-home population. All the DaytimePop counts are based on EA’s DemoStats (formerly Demographic Estimates and Projections) and Business Locations databases for 2013 based on information from infoCanada.
DATA CATEGORIES
WHAT IT IS
DaytimePop is Environics Analytics’ authoritative estimate of the population that’s reachable in any geographic area during daytime hours. The database, which consists of seven variables, provides a breakdown of populations at home and at work, as opposed to Census data that captures only an area’s nighttime population.
HOW IT'S USED
DaytimePop is critical for planners and marketers who need estimates of daytime demand, customer traffic and population in trade areas. It’s a valuable tool for a number of applications, such as creating merchandising strategies for retailers, installing ATMs for banks, placing single-copy outlets for newspapers and placing outdoor advertising. In addition, the information is essential for businesses such as restaurants that cater to a daytime crowd or health care firms that serve a stay-at-home population. All the DaytimePop counts are based on EA’s DemoStats (formerly Demographic Estimates and Projections) and Business Locations databases for 2013 based on information from infoCanada.
DATA CATEGORIES
- Total Population
- Total Daytime Population
- Total Daytime Population at Home
- Total Daytime Population at Home Aged 0-14
- Total Daytime Population at Home Aged 15-64
- Total Daytime Population at Home Aged 65 and Over
- Total Daytime Population at Work