Cross Border Shopping Analysis
We now have data that allows us to track and analyse cross border shoppers. We can quantify the number of shoppers from Canada that are going to US shopping locations, filling in the customer analytics gaps for mall owners with properties near the Canada/US border. We can do the same for US shoppers coming to shop in Canada.
In addition, we can identify shoppers from other countries to provide international shopping patterns. This is particularly significant for areas that rely on tourist dollars as opposed to the locally present population. For the first time we can provide accurate metrics for places like Whistler, Niagara-on-the-Lake, Banff and Prince Edward County - that host tourists from all over the world.
In addition, we can identify shoppers from other countries to provide international shopping patterns. This is particularly significant for areas that rely on tourist dollars as opposed to the locally present population. For the first time we can provide accurate metrics for places like Whistler, Niagara-on-the-Lake, Banff and Prince Edward County - that host tourists from all over the world.
