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Who
We Are
Introduction
to GIS
Software
Products
Data
Products
Consulting
Services
Strategic Partnerships
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Books
Links
Contact
Us
GEOmarketing
Solutions Group Inc.
831 Millwood Road
Toronto, Ontario
M4G 1W5
Toronto:
Tel: 416•429•0400
Fax: 416•424•3173
Toll Free:
Tel: 888•836•6277
Latitude:
43° 42' 16" N
Longitude: 79° 22' 3" W
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Consulting Services
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·
Market Research & Analysis
·
Data
Collection & Database Development
·
GIS
& Mapping
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Market
Research & Analysis:
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Data Collection & Database
Development:
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The information required for developing a store data base and from the
sources from which the information is derived depends on how quickly a
decision needs to be made and the level of accuracy required. While
GEOmarketing Solutions maintains partnerships with the industry leading data
venders, most comprehensive market research strategies will require at least
some degree of primary data collection. GEOmarketing Solutions specializes in
providing Data Collection services to retailers and restaurants as well as
other market research firms. These services include:
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Geographic
Information Systems:
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Real Estate Development & Urban Planning:
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Municipal Planning
- Development
Approvals
- Reporting on Public
Meetings & Hearings
- Public Presentations
- Research &
Strategic Advice
- Development
negotiations
- Document Preparation
and administrative Assistance at OMB Hearings
- Statutory Notice
Preparations
- Preparation and
Service of Affidavits
Master Planning
& Strategic Planning
- Geographic
Development Strategies
- Sectoral Development
Strategies
- Organizational and
Management Strategies & Plans
- Redevelopment
Strategies
- Area Redevelopment
Studies
- Land-use Assessments
Project Management
- Development Cost Estimates
- Pro-Forma Revue/Expense
Projections
- Financial Plans (IE
Grants/subsidies, debt & Equity Financing)
- Financial Feasibility
Studies
- Location Analysis and Site
Selection
- Development Agreement
Negotiation
- Market Opportunity
& Needs Analysis
- Market Segment
Analysis
- Facility
Requirements and Building Space Program
- Capital Costs
Estimates
- Leasing Strategy
Formulation
- Pro-forma Operating
Cost & Revenue Projection
- Financial/Funding
Plans
- Feasibility Analysis
- Site and Location
analysis
- Review of Alternative
Development Options & Strategies
- Formulation of
Negotiating Strategies with Investors, Public Funding Agencies
- Implementation
Schedules and Action Plans
- Technical Resource
Services supporting negotiation processes
- Technical Resource
Services supporting the drafting of joint venture, ground leases,
development and other agreements
- Development Cost
Estimates
- Pro-Forma
Revenue/Expense Projections
- Financial Plan
Development
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Site
Selection Studies
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In today's competitive retail environment, sales, market
share preservation and growth are mission critical to survival. Retailers
make few decisions that are as permanent and less forgiving than selecting
new store locations. Unlike pricing, marketing, and management related
problems a location-related error is permanent. Once a store is built there
is very little a retailer can do.
In the past many site location decisions were made based on retailers
"gut feel" assumptions as to such critical factors such as trade
area size, customer profile, competition etc. By using Point-of Sale
information (POS), demographic databases , primary field research
GEOmarketing Solutions can easily quantify the influence of such factors as
demographics, competition, distance on potential store performance.
At GEOmarketing Solutions Group our goal is to provide you with the tools
and expertise you need to identify all the demographic and market factors
which are important for your success. We use advanced spatial analysis technology
to rapidly integrate the appropriate demographics with your in?house sales
and marketing data. We incorporate land use planning policies and
regulations, competitive information, and primary field research
to identify locations that best represent market opportunity for your
products and services , and avoid those areas that do not.
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Trade
Area Analysis
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Market research studies aimed at determining market
potential and site selection suitability routinely evaluate local
demographics, competitor locations and logistical factors within the proposed
trade area ( the geographic area from which a store can expect to draw
between 65-80% of its sales).
Traditionally, trade areas have been defined and evaluated using
concentric ring studies. This over simplistic approach can result in the
inaccurate delineation of the trade area and lead to inaccurate market
research and site selection "mission critical"
decisions. Advancements Trade Area Delineation recognize that consumer
behavior patterns cannot easily be compartmentalized into neat concentric
circles.
At GEOmarketing Solutions we delineate Trade Areas by combining consumer
based Point-of-Sale Data with the most advanced analytical techniques,
patronage probability models and Drive Time software that also take into
account important factors such as road network systems, physical and man-made
barriers, accessibility patterns, population distribution, as well as the
location and strength of competition.
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Demographic
Profiles and Forecasts
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One of the most important pieces of information used in
retail location research involves the analysis of the nature and number of
the potential customers located within a store's Trade Area. GEOmarketing
Solutions can provide a demographic profile for any size trade area using
demographic and market segmentation data from a variety of
commercial, institutional and government suppliers as well as our own
extensive data warehouses.
As important as it is to know the number of potential customers currently
located in your trade area it is equally important if not more important to
know the number of potential customers forecast to be in your Trade Area in
the future. GEOmarketing Solutions provides population projection and growth
forecasts from a variety of commercial, institutional and government sources
for all urban centers in Canada. We have also developed our own industry
unique micro- population projection model called GEO-RGE
(Geographic Real Growth Expectancy) to forecast population growth in even the
smallest trade areas.
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Target
Customer Profiling
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GEOmarketing Solutions Group can assist you in determining
your customer profile using a variety of techniques including Point-of
-Sale Data and Consumer Exit Survey's. We can identify
your ideal target customer and search for areas with high concentrations of
your target customer in the immediate vicinity.
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Store Performance Evaluation
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By comparing actual store performance levels of your
existing locations against the average store sales GEOmarketing Solutions can
assist you in analyzing geo-demographic trade area
characteristics of your stronger units against your poorer performers in
order to identify areas of opportunity and areas to avoid.
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Tenant
Mix and Feasibility Studies
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In today's complex retail hierarchy shopping centers are
reliant on the drawing power and consumer appeal of a complimentary tenant
mix . GEOmarketing Solutions Group can assist developers, investors, mall
managers assess the feasibility of new shopping centers or the relevence of
existing shopping centers by analyzing the critical geo-demographic factors
and develop a retail synergy that best suits the centers trade area
characteristics.
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License
Plate Survey's
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This approach is a cost effective way of providing
retailers understand the trade area served by a competition or those modeling
their business after an existing chain when there. GEOmarketing Solutions
will design the survey, record the license plates and analyze and map the
results.
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Telephone Survey's
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The best way to reach consumers at large through a
telephone survey. This is also the best way to assess the opinions of your
competitors customers for "Us Vs Them" analysis. GEOmarketing
Solutions will determine sample size and distribution, work closely with your
marketing team to design the questionnaire , conduct the interviews, tabulate
and analyze the results in such a manner that address the unique concerns of
your retailing operation.
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In-Store Surveys
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In-store surveys an excellent technique used to assess how
your customers perceive your store and if properly designed can provide
valuable insight into what customers think about aspects of the store such as
quality of products, service, pricing etc. GEOmarketing solutions can work
with your staff in deciding which stores to survey, questionnaire design,
sample distribution, tabulation and analysis of results. GEOmarketing
Solutions has professional in-store interviewers on staff to conduct the
surveys.
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Competitive
Floor Space Inventories
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GEOmarketing Solutions has extensive experience conducting
competitive retail inventories on both very large (Regional Shopping Centers)
and very small scales (Fast Food Outlets). We can assist you with determining
which retailers to include, classification, and tabulation of results as well
as impact analysis.
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Point-of-Sale
Data
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POS information obtained from in-store surveys,
contests, credit/loyalty card transactions can provide an excellent source of
customer information for a variety of analytical purposes. GEOmarketing
Solutions can assist you with the design and development of a Strategic POS
data system.
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Database Maintenance & Geocoding
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We also provide data entry, cleansing, conversion and OCR
scanning services so your staff can concentrate on more important matters. We
also provide geocoding services based on your custom requirments.
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Custom Mapping
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GEOmarketing Solutions produces high quality custom maps of
almost any size for presentations, market research, sales & service
territory alignment etc. Our experienced technicians can produce maps
according to your specific requirements or we can select the most appropriate
options for your custom map. All our maps are color and feature Legend,
Title, Scale as well as many other custom features.
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Custom Application Development & Map Enabled
Web Sites
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With the recent advent of Internet (and intranet) mapping,
we have expanded our capabilities to include software development. Using
MapBasic, MapXsite and MapXtreme, we have the capability to develop anything
from a simple MapInfo Professional enhancement right through to a
multi-server, multi-user Internet mapping system. We can also develop
spreadsheets, macros and programs to perform data creation and conversion
tasks.
With MapXtreme, selected elements of MapInfo Professional can be embedded
into an internet application so that the end user only sees what you want him
or her to see. Basic maps can be produced using MapInfo Professional, then
those maps can be directly used by MapXtreme. This is a perfect solution
where maps maintained by one or two departments need to be viewed, analysed
and printed in many different physical locations.
In conjunction with our experienced partners GSG can design, develop,
implement and support your mapping application, providing you with a system
that will pay for itsself many times over.
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Training
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GEOmarketing Solutions Group offers on-site MapInfo training courses
designed around your needs and schedule. We will show you how to create, display
and analyse a variety of maps and by the end of the course you will know your
way around the software. No prior knowledge of Business Mapping is reqiured.
Our training seminars cover:
- Displaying your data
- Developing Map
Window Skills
- Mapping in Layers
- Opening Data Files
in MapInfo
- Selecting Records
- Finding
- Geocoding
- Creating Points
- Creating Thematic
Maps
- Labeling
- Using The Layout
Window
- Redistricting
- Buffering
- displaying
information that you want displayed for powerful presentations
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